I want my MTV! (green with a Switch)

written by Anjula June 19, 2007

MTV Switch

Image courtesy of sam-gilbey.com

MTV Networks International just launched a global, youth-focused climate-change campaign last week called, MTV Switch. The multiplatform campaign will run 35 public-service announcements on tv, online and on mobile.

The campaign, geared towards 15- to 25-year-olds, plans to promote an environmental-friendly lifestyle by delivering simple tips on how the viewer can take small actions to make differences in eliminating the world’s carbon emissions.

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